2025“彝绣生花”最潮国风设计大赛

彝绣，是历史的沉淀是文化的瑰宝时尚，是时代的潮流是个性的表达当彝绣与时尚、设计、家居艺术、国漫等相遇进行跨平台、跨场景、跨品牌、跨次元以及跨国界的联动与再创让时间重塑非遗生命力让千年彝绣引爆跨界创意设计圈

Yi embroidery is both a historical gem and a cultural treasure. While fashion is considered a trend of the times and an expression of individuality, Yi embroidery brings together fashion, design, home furnishing, art, and Chinese animation—it is cross-platform, cross-scene, cross-brand, and cross-dimensional. It is also a cross-border linkage that inspires collaboration and re-creation around the world. Their combination not only breathes new verve into this intangible cultural heritage, bBut also makes the millennium-spanning Yi embroidery a sensation in the cross-realm creative design community.

让我们以彝绣为灵感之源生出无限创意之花创造一个个有新意、有洞察有温度的跨界产品2025“彝绣生花”最潮国风设计大赛全球征集启动！

Let’s draw inspiration from this gem to create an endless stream of creative, cross-realm products that are novel, insightful, and heartwarming. 2025 “Yi Embroidery Breeding Creativity” Trendy Chinese Art-inspired Design Competition launches globally!

凉山彝族刺绣，是一门古老而绚丽的技艺，是国家级非遗代表性项目。其色彩浓烈、技法粗犷、图案和谐，饱满奔放，承载着彝族人民对自然的敬畏、对生活的热爱与对美的追求，反映着彝族人民的图腾崇拜和民俗风情，闪耀着民族智慧与文化光芒，是彝族文化在漫长历史长河中传承的一种形式，它以多样化的文化生态景观，在各民族刺绣艺术之林中独树一帜。

Liangshan’s Yi embroidery, an ancient and gorgeous art, is recognized as one of the National-level representative projects of intangible cultural heritage.This art, characterized by intense colors, bold techniques, harmonious patterns, and a full, unrestrained style, embodies the Yi people’s reverence for nature, passion for life, and pursuit of beauty, and projects the Yi people’s totem worship and folk customs. It shimmers with national wisdom and culture. Yi embroidery is a part of the Yi culture that has been inherited through history. With its diverse cultural and ecological landscapes, it is a unique embroidery art amongst ethnic groups.

凉山彝族刺绣的图案纹样大多源于自然与生活，动物图案有山羊角、绵羊角、水牛角及各动物鸟兽的眼睛；植物图案有各种花草树木和种子；自然图案有山水雷电等，以及各种线条和面组成的几何图案。其色彩基本以黑色布料为基调，配以纯度极高的红、绿、紫色，显现出一种强烈的对比效果。其刺绣作品面积大，密度高，绣工细，大多运用在彝族服饰的头帕、花帽、衣领、托肩、衣襟、袖口、腰带、披风、裙边上，也出现在挎包、三角包、针线包、香囊等生活用品上，是民族刺绣中的艺术瑰宝。

The patterns that Liangshan’s Yi embroidery adopts are predominantly inspired by nature and daily life. Common animal patterns include the horns of goats, sheep, and buffaloes, along with eyes of animals, birds, and beasts; its botanical patterns feature a variety of flowers, grasses, trees, and seeds; and nature-inspired patterns are designed based on mountains, rivers, thunder, and lightning. In addition to these elements, Yi embroidery contains geometric lines and shapes. In terms of colors, Yi embroidery presents strong chromatic contrasts by combining a black fabric background with vibrant colors such as red, green, and purple. Noted for its large size, high density, and meticulous craftsmanship, Yi embroidery is also a decoration of traditional Yi attire—including headscarves, floral embroidered hats, collars, epaulettes, attire fronts, cuffs, sashes, capes, and skirt trims, as well as daily necessities like crossbody bags, triangular pouches, sewing kits, and sachets. Hence, this art form is praised as an artistic rarity among ethnic embroideries.

大赛主题Theme of the Competition

2025“彝绣生花”最潮国风设计大赛2025 “Yi Embroidery Breeding Creativity” Trendy Chinese Art-Inspired Design Competition

主办单位Hosts Institution

凉山州委宣传部、凉山州新闻传媒中心 Publicity Department of the CPC Liangshan Yi Autonomous Prefecture Committee、Liangshan Yi Autonomous Prefecture Press and Media Center

征集范围Scope of Works

参赛作品要充分展示彝绣的美学精髓，全方位、多角度地挖掘并提炼彝绣艺术元素，以彝绣图案纹样、彝绣色彩、文化内涵等相关元素为立足点，强调对主题内容的深度开发，对文化创新性思考，强调设计的原创性、时尚性、综合性和跨界性，形成既系统又完整的视觉设计方案或艺术作品，展现凉山彝绣独一无二的艺术魅力与深厚的文化底蕴。

Works demonstrate the aesthetic essence of Yi embroidery; explore and refine the artistic elements of Yi embroidery in a comprehensive and multi-dimensional fashion; be designed based on Yi embroidery’s patterns, colors, cultural connotations, and other related elements; emphasize the in-depth development of the competition’s theme and innovative thinking of cultures; stress design’s originality, fashionable nature, comprehensiveness, and cross-realm integration; present a systematic, complete visual design plan or artwork; and exhibit the unique artistic charm and profound culture of Liangshan’s Yi embroidery.

作品征集范围包括但不限于品牌联名跨界、服装饰品类（服装、首饰、美妆、染织、鞋帽等）、产品设计（家居设计、家具设计、文创产品、工业产品、包装设计等）、平面创意（标识、海报、表情包、插画、漫画等）、创意策划书（一份完整的彝绣出海的创意idea与方案）以及数字艺术（数字绘画、数字影像、交互设计）等，其中数字艺术如提供静态作品，文件格式为JPG，分辨率需达到300dpi以上。如提供动态视觉作品，需在提交JPG文件后，提交时长不超过2分钟的演示视频，文件格式为MP4，文件大小不超过50M，并配以作品说明。Submissions include, but are not limited to: brand collaboration and crossover; clothing and accessories (clothing, jewelry, cosmetic products, dyeing and weaving products, shoes, hats, etc.); product design (home design, furniture design, culturally creative products, industrial products, packaging design, etc.); graphic creativity (logos, posters, stickers, illustrations, comics, etc.); creative proposals (a complete creative idea and scheme for Yi embroidery’s global publicity); and digital art (digital paintings, digital images or videos, and interactive designs). Static digital art should be submitted as JPG files with a resolution of at least 300 dpi. For dynamic visual works, after submitting a JPG file, the entrant is also required to submit a description of the work and an introductory video no longer than 2 minutes. The file size should not exceed 50 Mbs, and be in MP4 file format.

参赛对象Entrants

海内外知名品牌、设计师、艺术家、教师及院校师生、非遗及东方美学文化爱好者均可参与。

Renowned brands both domestically and internationally, designers, artists, teachers and students from colleges and universities, and enthusiastic devotees of cultural heritage and oriental aesthetic culture are all welcome to enter.

赛事日程Competition Schedule

征集期：2025年5月16日-6月30日Open to submissions: May 16 to June 30, 2025

网络投票期：2025年7月1日-7月7日Online voting: July 1 to July 7, 2025

评委评审期：2025年7月5日-7月7日Judging review: July 5 to July 7, 2025

作品公示及制作转化：2025年7月8日-8月15日Work announcement and production adaptation: July 8 to August 15, 2025

投稿要求Submission Requirements

1.参赛作品以电子稿件形式或实物参赛。1. Works should be submitted in electronic or physical form.

2.稿件形式可采用电脑绘图或者手绘图。2. Sketches, drawings, etc. can be either computer-generated or hand drawn.

3.作品尺寸统一为A4大小，分辨率为300dpi，格式为JPG，保证图片清晰度，一套作品可以提交多张图纸。3. Works are required to be the size of A4 paper, have a resolution of 300 dpi, and be in JPG format with clarity. Multiple drawings can be submitted for one set of works.

4.每件作品必须配有相应的设计图稿，以及详细的设计理念，以备后续做产品宣传推广使用，参赛作品文件命名格式为“姓名+作品名称+国家和地区”。4. Each work must be accompanied by corresponding design sketches and detailed design concepts for subsequent product promotion and publicity. The files of the works should be named as follows: Entrant Name + Work Name + Country or Region.

投稿通道Submission Channels

组委会联系电话及邮箱Contact Information

Tel: 028 - 86966627 E-mail: SICCChinaofficial@gmail.com

作品评选Works Review and Selection

本次大赛将组织评审团对参赛作品进行评分（权重70%），同时通过网络投票进行市场欢迎度测试（权重30%）。The contest will feature a jury assessing entries (with a scoring weight of 70%) and a web poll gauging market popularity (with a scoring weight of 30%).

奖项设置Award Setting

奖金与证书:金奖：1名，奖金3万元、奖杯、证书Gold Award: 1 place—the winner will be awarded with a cash prize of RMB 30,000, a trophy, and a certificate of award.银奖：2名，奖金2万元、奖杯、证书Silver Award: 2 places—each winner will be awarded with a cash prize of RMB 20,000, a trophy, and a certificate of award.铜奖：3名，奖金1万元、奖杯、证书Bronze Award: 3 places—each winner will be awarded with a cash prize of RMB 10,000, a trophy, and a certificate of award.优秀奖：10名，奖金1000元，奖杯、证书Excellence Award: 10 places—each winner will be awarded with a cash prize of RMB 1,000, a trophy, and a certificate of award.

其他福利:1.被选中进行商业转化的获奖作品将由主办单位陆续进行产品开发并在全国线上线下推广销售，设计师除奖金外还将获得产品销售分成。1. The award-winning works that are selected for commercialization will be developed and promoted for sale both online and offline across China. In addition to the cash prizes, the award-winning designers will share revenue from the product sales.2.品牌媒体及合作单位宣传资源推广支持。2. The award winners will gain publicity and support from brand media and collaborating institutions that will utilize their resources to promote the works.3.作品用于国际展览及交流会等活动形象展示。3. The award-winning works will be used in image displays at events, such as international exhibitions and exchange meetings.

注意事项Points of Attention

1.设计作品须为原创、不得抄袭，如发生侵犯他人著作权情况，由此引发的一切法律责任及后果由投稿者承担。1. Design works must be original and not plagiarized. If there is any infringement of copyrights, all legal responsibilities and consequences shall be borne by the entrant.2.本次活动所有投稿作品的著作权为征稿方和投稿方共有，征稿方有权对所有投稿作品进行任何形式的宣传推广，如媒体宣传、作品展览、出版等无需征得投稿者同意。2. The copyrights of all submitted works are jointly owned by the organizing institutions and entrant. The organizing institutions have the right to use all submitted works for any form of promotional activities, such as media promotion, exhibitions, and publications, without the need to obtain the entrant’s consent.3.所有投稿作品半年内不得参加其他任何形式的赛事及商业合作。3. All submitted works must not be entered into other competitions or commercial collaborations for a period of six months.

千年指尖技艺等你定义世界潮流！

Join us to define a global trend using the millennium-spanning Yi embroidery craftsmanship!